WFAA The Dallas Morning News DallasNews.com Quick Al Día


Sponsorship Application


Sponsorship Criteria


The Dallas Morning News, WFAA-TV, Quick and Al Día sponsor more than 300 events annually, benefiting the nonprofit community in North Texas. Sponsorship requests should be submitted for consideration four to six months prior to the event.

Following are a few questions we typically ask when considering a sponsorship request:
  • What is the nonprofit beneficiary? Do we already sponsor something benefiting that particular group?
  • Is the event open to the public?
  • Is the event affordable? (We typically sponsor events with a ticket price of $50 or less.)
  • Is it of interest to a large number of viewers/readers?
  • Does it pose a major conflict with anything we currently sponsor?
  • Are at least a few thousand people expected to attend?
  • Is it a first-time event? (Typically, we do not sponsor first-time events.)
  • What other sponsors have already been confirmed (and at what level of support)?
  • What visibility/benefits can we expect for our support?
For more sponsorship information, contact:
Dallas-area events (TDMN, WFAA)
Monica Egert-Smith
214-977-7256 - megert@dallasnews.com

Suburban-area events (TDMN, WFAA)
Tracey New
214-977-6245 - tnew@wfaa.com

Quick events
Kelly Weller
214-977-7768 - kweller@dallasnews.com

Al Dia events
Brooke Chandler
214-977-7226 - bchandler@dallasnews.com